Before

This is a major launch for a top-shelf product from a leading brand. We have tons of opportunities to optimize:

·  customers don't want to read a paragraph of text
·  the deal price is buried in the paragraph of text, we need to HIGHIGHT the deal
·  instead of mentioning the quality of the product, we need to HIGHLIGHT all major benefits/features++  (THC, California flower, etc)
·  the main CTA btn does not stand out  
·  customize the CTA with a click-through that shows results near them

After

PAX is a premium brand, so let's communicate that through compelling design and copywriting. Let's highlight the most imprtant info to the audience:

·  the new product title (Diamond Pods)
·  the most important product info (quality - 95% THC, price - $40, what device and where are these available - PAX Era and California, what product variations/strains are available)
·  pose a question to entice the consumer
·  repeat the quality and price highlights
·  improve the CTA in the button
·  engaging imagery and design (yes, this can be done in email)
·  remove the social media icons or increase the tap target area for each. If we want to keep these icons, add a testimonial or some other social proof to make this section engaging and enticing

Mobile - overview section

·  I'd love to analyze the data with the team to make data-driven decisions
·  What is the data on the sticky sub-nav CR? 
·  Do we have reviews to display? (social proof)
·  Let's remove the product title (PAX 3), already there 
·  Add KSP/usability feature: Flower + Concentrates
·  Move the main product image up
·  Make the image slider swipable as it is throughout most modern ecommerce (consumers are used to this)
·  Remove the left/right arrows
·  Add a swipe indicator bar letting the consumer know there are more photos 
·  Color picker: ‘Color’ in original case, because in uppercase it is competing with the actual uppercase color text (AMBER)
·  Kit selector: go lighter as the current dark color feels heavy and drab
·  Swap Basic/Complete, even if we want the iuser to purchase the more expensive and full kit option, the UX works better to swap them
·  Keep the two columns of bullet points as is
·  Move the price above Add to Cart btn
·  Add browser-based 'Buy with Apple/Google'
·  Move the KSPs up just below the buy btns

Oven tech section

·  The blue background makes this section feel separated from the PAX 3 product. Like an advertisement or general info. Proprietary tech is badass and needs to be highlighted
·  Add a swipable image carousel with thumbnails

Accessories section

·  What is the data on add-on vs add to cart? 
·  Let's A/B test with moving the Accessories section up with the product features and info
·  Swipable carousel, displaying thumbnails of each included accessory
·  Recommended Add-Ons (Add to Cart)

Compare section

·  Update the existing widget with Add to Cart for EACH product. Why force the browsing customer to go to the specific product page to then add it to the cart? I'd love to review the data and optimize accordingly. 

Footer

· What does the data tell us about the effectiveness of having all of the links in the footer? On each product page, let's consider a minified footer, which will help keep the customer focused.

Before

After

Desktop - overview section

·  Consider replacing the product title with the PAX 3 logo
·  Move the product image carasoul to the left side, because consumers are used to this layout via Amazon, Shopify, most online stores
·  Move the product info to the center, include the KSPs next to the product images
·  Move the kit selector to the right side with the CTA buttons
·  Add browser-based 'Buy with Apple/Google'

Oven tech section

·  The blue background makes this section feel separated from the PAX 3 product. Like an advertisement or general info. Proprietary tech is badass and needs to be highlighted
·  Add a hoverable/swipable image carousel with thumbnails

Accessories section

·  What is the data on add-on vs add to cart? 
·  Let's A/B test with moving the Accessories section up with the product features and info
·  Swipable carousel, displaying thumbnails of each included accessory
·  Recommended Add-Ons (Add to Cart)

Compare section

·  Add a left column with the row titles and icons
·  Each row background turns white on-hover
·  Add to Cart instead of only Learn More

Footer

· What does the data tell us about the effectiveness of having all of the links in the footer? On each product page, let's consider a minified footer, which will help keep the customer focused.

Before

After